Accountability is not a personality trait. It’s an Operating System.

Leaders usually notice the accountability issue at the same moment: a decision stalls, risks stay unspoken, and a project turns into “alignment” with no movement. After that, the language gets personal fast. People “don’t step up.” They “avoid ownership.” They “need to be more accountable.”

That diagnosis is convenient. It is also often wrong.

In most organizations I’ve worked with, the barrier to responsibility is not attitude. It is design. You cannot demand responsibility from people if the system makes it unsafe to take it.

Accountability fails when the system punishes the very behaviors it claims to want.

Taking responsibility is not a slogan. It is a choice to act with imperfect information, to make trade-offs visible, and to accept consequences. People will do that when two conditions hold at the same time: the standards are clear and the personal risk is manageable.

Research on psychological safety reinforces what many leaders recognize intuitively: people speak up and learn faster when they believe candor won’t lead to blame or humiliation (Edmondson & Kerrissey, Harvard Business Review, May–June 2025). In tougher economic conditions, cutting “speak-up” norms can backfire (Blanding, Harvard Business Review, November 24, 2025), even more so as silence tends to grow when pressure grows.

So when leaders say “we need more ownership,” I often translate it as: “our way of working currently rewards caution.”

Three predictable design failures that kill ownership

  1. Decision-making is implicit
    In healthy systems, decision rights are visible. People know who owns the call, what inputs matter, and what “good” looks like.

    In unhealthy systems, the logic is hidden. Priorities are hinted at rather than stated. People are expected to read the room. When decision-making is implicit, acting becomes a personal bet. 

    The safest move is to wait, escalate, or stay quiet.

    This is why accountability is so often misunderstood. As Jonathan Raymond noted, leaders use the word constantly without a shared understanding of what it means in practice (Raymond, Harvard Business Review, October 13, 2016). When meaning is vague, responsibility becomes political.

  2. Trade-offs are buried, so compliance replaces ownership
    Budgeting and planning processes can unintentionally train people out of ownership. If the trade-offs are hidden, teams cannot own outcomes, they can only comply with a process.

    HBR has pointed out how misaligned strategy and budgets often are, and why that misalignment creates confusion and weak execution (Kenny, Harvard Business Review, August 18, 2025). When teams can’t see what the organization is choosing not to fund, they learn to defend their slice instead of acting like owners of the whole.

    A simple test: ask a team what they are deliberately not doing this quarter, and why. If the answer is unclear or political, you don’t have an ownership problem. You have a trade-off visibility problem.

  3. Accountability exists without safety, so fear manages the system
    Some organizations rely on pressure to produce performance. It can work short term. Long term it reduces information quality: late escalation, selective reporting, and a culture where people optimize for “not being wrong” rather than “getting it right.”

    Edmondson and Kerrissey are explicit that psychological safety is often misconstrued as being nice or lowering standards. It is neither. It’s the environment that makes speaking up possible, especially when the topic is uncomfortable (Edmondson & Kerrissey, Harvard Business Review, May–June 2025). When accountability is demanded without that environment, what you get is fear dressed up as performance language.

What designing for responsibility actually looks like

If you accept that responsibility is a system outcome, the leadership task changes. You stop asking individuals to be heroic. You start making ownership the rational choice.


  1. Make priorities explicit enough to act on
    Ambiguity is part of business. Interpretive ambiguity is optional. If people are guessing what matters, they will protect themselves.

    Clarity is not “more communication.” It is a small set of explicit priorities, stated in plain language, stable enough for people to execute.

  2. Name decision rights before you ask for speed
    When decision rights are unclear, teams create informal rules. Informal rules become politics.

    McKinsey’s critique of RACI is useful here: even when decisions are formally delegated, people often still feel they need “insurance” through consensus and senior cover, which slows execution and disempowers teams (De Smet et al., McKinsey, “The limits of RACI—and a better way to make decisions,” 2022).

    My practical version is simple: one owner, clear inputs, a clear escalation path, and explicit consequences. If consequences stay implicit, accountability becomes theatre.

  3. Create safety without lowering the bar
    Safety is not comfort. It is not “everyone agrees.” It is the ability to surface reality early: risks, disagreements, mistakes, weak signals.

The leadership move is to invite the full set of perspectives and to respond productively when someone brings the uncomfortable truth. That is how you get better decisions, not just nicer meetings.

A “Monday morning” audit for leaders

If accountability feels weak, don’t start with a training program. Start with five questions:

  1. Can teams state the top three priorities for this quarter in the same words?

  2. For the last major decision, can everyone name who owned the call?

  3. Are trade-offs visible in the budget, or buried in negotiation?

  4. Do people raise risks early, or only when outcomes are obvious?

  5. When someone makes a mistake, do you learn fast, or look for a culprit?

If you don’t like the answers, pushing for “more ownership” won’t fix it. Redesign will.

The line I come back to

Responsibility creates freedom when we enable it.

If people hesitate to take ownership, the system is giving them good reasons. The job is not to shame them out of rational behavior. The job is to change the conditions so responsibility becomes the normal choice, not the brave one.


Annette van Berge Henegouwen


Website: https://www.annettevanbergehenegouwen.com/

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